麻豆番外

SAN CLEMENTE, Calif.–()–In 1993, Americans first witnessed what is now one of the country鈥檚 most highly recalled ad campaigns, 鈥淕OT MILK?鈥� Two decades later, the brand and its creator, the California Milk Processor Board (CMPB), are still going strong! It鈥檚 taken tireless work from Californians and local communities to make this milestone 鈥� and everything GOT MILK? stands for – possible. From hundreds of regional events where the brand has participated and through its numerous ad campaigns since 1993, GOT MILK? has touched and been touched by millions of consumers across the Golden State. To celebrate the brand鈥檚 20聽year history and success with the community, the CMPB announced today the names of exemplary service driven individuals and organizations, winners of the CMPB鈥檚 commemorative anniversary program, the GOT MILK? 20 Awards.

鈥淭here is no better way to celebrate our milestone anniversary than by saluting 20 of these positive role models and their untiring work in their communities.鈥�

鈥淭he GOT MILK? 20 Awards are CMPB鈥檚 way of thanking the numerous residents throughout California that improve the lives of others through service,鈥� said Steve James, Executive Director of the CMPB. 鈥淭here is no better way to celebrate our milestone anniversary than by saluting 20 of these positive role models and their untiring work in their communities.鈥�

The winners were chosen through an internal nomination process held among all California milk processors and their related agencies, producing more than 80 inspiring nominations from throughout the state. Candidates were judged on the nature of their work, their contribution to improving the quality of life of others and overall effectiveness in their service area. In addition to receiving a commemorative GOT MILK? 20 Award, the CMPB will also present each winner with a $1,000 cash prize.

The 20 GOT MILK? 20 Awardees include (listed by key markets):

• Bay Area:聽麻豆番外, Oakland; Resource Area for Teaching, San Jose; North Bay Dairy Women鈥檚 Association, Petaluma
• Sacramento:聽Runnin鈥� for Rhett, Elk Grove and Senior Gleaners, Sacramento
• Fresno:聽Care Fresno Teen Leadership Program, Reading and Beyond and Women, Infants and Children (WIC) Breastfeeding Resources Program
• Bakersfield:聽Reach for Greatness Mentoring Program
• Los Angeles:聽Ability First, Long Beach; Kids Enjoy Exercise Now (KEEN), Los Angeles; El Monte Unified High School District Food Services Department; InnerCity Struggle, East Los Angeles; Duke Welliver & the Peaceful Warrior Martial Arts Academy, San Clemente; Christmas in the Classroom, Fontana and Champions for Change 鈥� Desert Sierra Program, Riverside/San Bernardino/Palm Springs
• San Diego:聽Miracle Babies, La Maestra Community Health Group, Child Nutrition Services at Vista Unified School District and San Marcos Unified School District鈥檚 Child Nutrition Services Department

All GOT MILK? 20 Award winners will be presented their recognition and prize during ceremonies to be held in key markets during the month of November. To learn more, visit聽聽as well as Facebook and Twitter, which will feature a winner and its community work daily throughout the month.

Business Wire / Posted under News /聽